You can now make products that are on offer via a coupon stand out on Google search with a "Special Offer" label. See example here.


Setting Up Google "Special Offer" PLA's


  1. Set up your PLA offer first via Merchant Centre > Promotions > Add Promotion. This allows from and to dates.
  2. Enter a Promo ID which is a unique value e.g. 100
  3. Enter the Redemption Code which will be the name you use for your coupon in REC, e.g. SUMMER10
  4. On your store, add a coupon which is to be used for the product offer with the same name given in the Redemption Code e.g. SUMMER10
  5. On the product, add a hidden attribute to the product with:

    • Group Name = enter a unique name e.g. SUMMER10 
    • Attribute = promotion id 
    • Value =  enter the Promo ID set up in the PLA Promo ID field e.g. 100
    • Hidden = tick this to stop the attribute appearing on the product page


To Add The Special Offer To Multiple Products At Once


Via Admin > Standard Attributes > set up a standard attribute with the details given in Step 5 above.

In Batch Products Processor, select the required categories / brands / products and copy the new attribute to them. Y


Amending Or Deleting The Attribute After The Special offer has Expired, Or Setting Up A New Promotion On The Same Products


You may wish to run this offer again in the future, which means you would need to set up another PLA Promotion with another unique attribute to link the product to the offer. To save time, you could simply use the recursive update facility in Standard Attributes to change the existing promotion id to a new attribute value for the new promotion.


For example, changing the promotion id from "100" to "101" 


  • Via Standard Attributes > tick Apply Changes Recursively
  • Alter the Value field with the new value e.g. 101 and click Update. This will update ALL products which have this attribute on them.

or

  • Click Delete to remove this attribute off all products


Click the link for full details on participating on Google Promotions. If you wish to set up PLA's to advertise them on Google Shopping and Search channels please refer to your Account Manager for pricing details.